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Product Marketing Manager

As Product Marketing Manager at TransVoyant, you will drive marketing strategy and execution, product positioning, collateral development, brand awareness and sales enablement across National Security and/or Commercial Enterprise segments. This role requires you to have a strong product marketing background as you will be responsible for initiatives that include go-to-market strategies, market and competitive analysis, design of SaaS product offerings and clear communication of key messages and value proposition.

 

RESPONSIBILITIES

  • Define segment opportunities and initiatives based on a deep understanding of market trends and competitive analysis
  • Translate business ideas, industry research and customer feedback into product vision and releases – driving product development requirements and collaborating with product development team from conceptualization through launch
  • Develop product launch and go-to-market plans
  • Craft TransVoyant product positioning and messaging across industry verticals
  • Drive marketing efforts to build awareness and traction of TransVoyant with strategic audiences
  • Identify, participate and speak at conferences, press interviews and industry analyst briefings
  • Build close relationships with partners to communicate product positioning and drive development of new segment-specific solutions
  • Produce sales tools and content including videos, presentations, demos, whitepapers, articles, product handouts, pricing metrics and campaigns
  • Create sales training and enablement for internal teams and external partners
  • Generate customer success stories and testimonials in cooperation with account managers

 

REQUIRED SKILLS & EXPERIENCE

  • 5-10 years of product marketing experience, preferably in a SaaS technology environment, with a proven track record of successful product launches and building market traction
  • A motivated self-starter with experience in opening markets to new products and technologies
  • Knowledge of National Security and/or Supply Chain vertical
  • Thought leader capabilities in IoT industry and Big Data analytics is a plus
  • Ability to partner with and influence teams across the organization
  • Exceptional written communication, public speaking and interpersonal skills
  • Comfortable with both technical and business discussions
  • Experience with sales and marketing tools – such as Salesforce, marketing automation and email systems, social media platforms, etc. – in addition to traditional Office software (PPT, Word, Excel)
  • Bachelor’s degree in marketing, business, computer science or related field

 

ABOUT TRANSVOYANT

The TransVoyant team designs, develops and launches solutions that provide better future outcomes—for individuals, for businesses, and for nations. We are innovative and truly love what we do and need more smart and dedicated people on our team. Team members enjoy highly competitive compensation, comprehensive benefits, 100% 401k matches, unlimited vacation days, social outings and professional development opportunities.

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